The new hot Latin sensation SOPHIA DEL CARMEN, who was present at Premios Juventud 2012, represents a new generation of Latinos. Sophia’s new single, Beat On My Drum, alongside Pitbull and Italian powerhouse Dj Gabry Ponte, is climbing the Billboard charts, currently at #11 on the U.S. Billboard Dance Charts, #1 in Venezuela and #1 in Turkey. Beat On My Drum was officially released by Sony in Canada recently and will be released by Avex in the United Kingdom and Japan at a further date. The Spanish version of this hit is currently in the works and will be released soon.
In preparation to shoot the video for Beat on My Drum, Sophia says, “I want to explore my more sensual side for this video along with a super hype solo dance break.” The current video, which only includes their voices and cartoon animations, has already received over 1.5 million views.
Sophia’s music is heavily influenced and inspired by the Latin urban scene and American pop culture allowing her to create a unique style that is true to her roots. Sophia was recently discovered by Pitbull and signed to his record label, Mr. 305 Inc.
“Pitbull has taught me you can honor your culture and even elevate attention to it by just being yourself. I definitely look up to him for inspiration and guidance,” says Sophia.
Pitbull immediately recognized how special Sophia was. “What I saw in Sophia was so different. She was not only beautiful, but had this impactful presence that seemed to come from her knowing exactly who she was,” says Pitbull (Mr. 305).
Sophia's big break came in 2010 when Disney asked to use her song “No Te Quiero” (featuring Pitbull) for the Step Up 3D Soundtrack. Sophia co-wrote this song filled with empowering lyrics and pulsating beats that have come to define Sophia's goals as an artist.
“I want to make women feel powerful, sexy and confident. I want you to be able to dance to my music but I also want to be able to cry with you and go through tough times with you,” says Sophia.
“No Te Quiero” paved the way for Sophia to tour with Latin music giants Wisin y Yandel on their “Revolucion” 2009 & 2010 Tour, as well gave her the chance to record with high profile artists, including Akon.
Sophia is currently in the studio working on new music both in English and Spanish alongside Dj Buddha, Motif, Vein, The Jump Smokers and David Pinto of Grupo Nota, among others. She hopes to collaborate on new music with Prince Royce and Enrique Iglesias and looks forward to the possibility of joining Pitbull on tour for a few dates.
Aside from her outstanding talent, Sophia’s heart is full of gold. Her humanitarian goal is to establish an organization to help Latin immigrants in the U.S.
Sophia’s first album, set to be released in 2013, is loaded with her infectious style that creatively combines pop with dance, urban and tropical influences and is sure to be the hit on dance floors everywhere.