Dave Cassaro to Spearhead El Rey Network Launch team
El Rey Network, the new general entertainment cable network geared towards young Americans that will launch at the end of next year, announced today that its CEO is Antoinette Alfonso Zel. Zel brings to El Rey over 20 years of television, marketing and media experience, working with some of the industry's most renowned networks and brands including NBC, MTV Networks and various blue-chip clients while at her Latino-focused La Comunidad advertising agency. She is a second-generation, bilingual Cuban-American with a law degree from Columbia Law School and an undergraduate degree from Tufts University.
"We are very excited to bring Antoinette onboard as El Rey's CEO," said iconic filmmaker and El Rey founder Robert Rodriguez. "Antoinette's remarkable track record in network management and her passion for youth culture and creative vision uniquely positions her to lead El Rey as it creates compelling images and inspiring stories that speak to America's young Latino and mainstream audiences."
In addition to Zel, El Rey also announced entertainment industry veteran Dave Cassaro as the head of the El Rey Launch Team. With decades of experience in the cable and advertising sales industry, Cassaro will spearhead a team of seasoned media executives to effectively communicate and collaborate with marketers, distributors and partners to aid in successfully launching El Rey.
"Antoinette and Dave's experiences in cable, digital, and advertising will enable El Rey to develop content and distribution solutions designed for today's ever-changing market and its desire to more effectively reach a growing and underserved population of US Hispanics and general audiences," said FactoryMade Ventures' CEO John Fogelman – Rodriguez' partners in El Rey.
SOURCE El Rey Network