Hulu is heading back to San Diego Comic-Con in a big way, firing up the grill for fans of King of the Hill with a backyard cookout experience that captures the heart and humor of Arlen, Texas. Beginning Thursday, July 24, this immersive activation—located at Fifth Ave Landing - Lot A1 (600 Convention Way)—transports fans right into the Hill family’s backyard, complete with BBQ bites, classic lawn games, exclusive merch, and photo ops galore.

Running July 24 from 11:30am–7pm, July 25–26 from 9:30am–7pm, and July 27 from 9:30am–5pm, the experience offers a celebration of all things King of the Hill, including:

Alamo Pong
Guests will get a chance to partake in a game of 'Alamo Pong', participating in some friendly competition in hopes of winning a prize and claiming Alamo Pong championship. Large-scale 2D cutouts of the King of the Hill's beloved characters will be stationed throughout the space for special photo opportunities.

Lawn Mower Photo Op
Guests have the once-in-a-lifetime chance to picture themselves in the world of King of the Hill. The Lawn Mower photo opportunity moment features the iconic Hill residence, where guests can pose on the front lawn with large-scale 2D cutouts of the beloved Hill family, ride the family lawn mower, and 'drive' through Arlen, Texas.

Mega Lo Mart Customization Hat Station
Visit the Mega Lo Mart, an Arlen staple, to customize your own Trucker hat with special patches, unique to King of the Hill. With an array of hats and colors to choose from, guests will be fitting in with the citizens of Arlen in no time!

Water Tower
Quench your thirst with a crisp can of Alamo water under the Arlen water tower. Not only does the water tower serve as a beacon of Arlen, Texas – it will also be a rehydration point for attendees. Guests will receive cold-canned water in Alamo branded aluminum cans. You can choose to drink it to quench your thirst or take it home as a souvenir.

Rhinestein's Cowboy Boot Toss
Visit Rhinestein's Cowboy storefront for a game of boot toss. Guests will be given 2 pairs of oversized, animated-style boots with the goal of tossing the open side of the boot over a stake in front of the store.  The lucky winners will receive prizes exclusive to the activation.

Backyard Cookout
Unwind in the Hill's Backyard with a backyard cookout. Guests can refuel and rest at umbrellas and picnic tables with the Hill family. Texas-inspired BBQ bites will be served all day, keeping guests in the world of Arlen. Guests will be invited to participate in lawn games such as cornhole, and pose with photo opportunities from the show, like Dale's Dead Bug van and more! There will be a large grill playing clips from the previous and new season of the show, for guests to enjoy while relaxing.

Hulu, the go-to streaming destination for adult animation, is bringing the heartland to the heart of Comic-Con with this can't-miss fan experience.