Entertainment Affair

Xfinity’s First-Ever Super Bowl Campaign Reimagines ‘Jurassic Park’

by EAStaff | February 3, 2026


More than 30 years after it first changed blockbuster cinema, Jurassic Park is getting a modern remix. Making its first-ever national Super Bowl appearance, Xfinity is reimagining the iconic film with a simple but irresistible question: What if Jurassic Park had actually worked? Airing during the Big Game on NBC and Peacock, the campaign—titled “Jurassic Park…Works”—drops viewers back into the world of Steven Spielberg’s classic, only this time the park stays connected, secure, and chaos-free.

The spot reunites original stars Sam Neill, Laura Dern, and Jeff Goldblum as Dr. Alan Grant, Dr. Ellie Sattler, and Dr. Ian Malcolm—33 years later. Instead of fighting for survival, the trio finally gets to enjoy the park as intended: Sattler streams music while running alongside dinosaurs, Malcolm relaxes poolside watching a series over WiFi, and Grant livestreams an up-close T. rex encounter using Xfinity Mobile.

Featuring the legendary score by John Williams, visual effects by Industrial Light & Magic, and direction from Oscar winner Taika Waititi, the campaign blends nostalgia with modern tech in a way only Comcast NBCUniversal could deliver. Xfinity customers can watch Jurassic Park, the full Super Bowl spot, and bonus content simply by saying “Jurassic Park” into the Xfinity Voice Remote—proving that this time around, the park doesn’t need bigger fences, just better WiFi.

 

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